Whether you’re a big company with an established customer base or a sole proprietor running an online shop out of their garage, there’s always something more that you can do to make your product stand out from the competition.
Packaging
Catching someone’s eye is all about the look of your product, but the first thing a customer sees is not actually the product itself; it’s the packaging. Whether it’s what they are on the shelves or what they watched in that unboxing reaction video and review, packaging is more important than ever, from custom booklets design Portland OR to recycled paper bags.
Design
In less concrete terms, the look of your product is determined by design. Design plays a huge role in the look of the product itself, as well as the packaging, your logo and your advertising. Investing in good design will mean a sleeker, more professional and appealing look to your product.
Hook
You also have to ask yourself; what’s your hook? What do you want to stand out about your product? What will capture and keep the buyer’s attention? That is your hook, the thing that will draw customers in.
With these principles in mind, you can do your own market research. Look at your competition and other successful products in other retail areas. What about the look and feel of the product that makes you want to choose it over other products? How do the design of the product and the packaging it comes in make it stand out from the competition? What hooks you in as a customer? What is this product’s personality and how is it different from the other products on the shelf? Taking these questions with you into the field can teach you a lot about marketing and design, as well as help your product stand out from the crowd.
