With everything Rolex has accomplished over the years, having an internal Research & Development department should be no surprise. Rolex, on the other hand, goes well beyond that. Rolex has not one but several unlike types of remarkably well-equipped mechanical science workrooms at their numerous places.  

These laboratories target new watches and components for them and develop more reliable and efficient manufacturing techniques. Rolex can be viewed as a highly professional and almost obsessively coordinated manufacturing business that happens to specialize in timepieces. There are also multiple Rolex retailers (ตัวแทน จำหน่าย Rolex, which is the term in Thai). 

Here are some of the interesting facts you would want to know about Rolex: 

Their Movements Are All Handcrafted And Thoroughly Tested

Rolex does, without a doubt, use computers in its manufacturing process. Rolex, in particular, has some of the most advanced watchmaking machinery in the world. Robots and other automated tasks are used for tasks that humans aren’t very good at. However, the majority of these computers are still run by humans. All are crafted by hand, from Rolex movements to bracelets. On the other hand, a computer can help with applying the proper pressure when connecting pins, aligning bits, and pressing down hands. 

A Watchmaker’s Best Friend Is Technology

Rolex’s theory seems pragmatic: if a person can do it better, let them do it; if a computer can do it better, let a machine do it. In reality, there are two reasons why more watchmakers do not use machines. To begin with, robots are large investments, and in many cases, having people on hand to do the work is less costly. Second, they don’t have the same manufacturing requirements as Rolex. In reality, Rolex is lucky to be able to provide robotic assistance to its facilities when necessary. 

Rolex Employs An Army Of Gemmologists

Rolex is known to have absurd expectations for the products it purchases from its suppliers. Metals and precious stones like diamonds, rubies, and emeralds fall under this category. The mission of Rolex’s vast gemological department is to purchase, evaluate, arrange, and set diamonds and other precious stones in a variety of Rolex models. One of the things they do is double-check incoming stones to make sure they’re genuine. They can inspect diamonds using x-rays, for example, to ensure they aren’t fakes. 

 Rolex retailers are given proper training from the brand to communicate with the brand.